Senior Product / Marketing Manager
Catch
Sandton, Gauteng
Permanent
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Posted 10 January 2024

Job Details

Job Description

Role:
Marketing Strategy Development and Management:
Assist in developing, managing, and rolling out a comprehensive marketing strategy that aligns with management's vision. This includes overseeing both digital and other marketing initiatives.
 Digital Marketing and Lead Generation: Utilize digital marketing skills to generate leads.
This involves creating, tracking, and monitoring various marketing campaigns, digital ads, communications, media, and content plans.
 SEO and Keyword Management: Manage keyword research website SEO and provide reporting on these efforts to enhance online visibility and lead generation.
 Digital Marketing Tools Proficiency: Manage the company's digital marketing efforts using tools like HubSpot, Salesforce, G2, Google Ads, and LinkedIn, with a focus on analytics and creating leads for the sales team.
 Brand Toolkit Development and Consistency: Create and maintain a well-defined brand toolkit, ensuring consistent use across the organization, including media and visual assets.
 Marketing Data Flow Management: Implement and manage the flow of marketing data from tools like Salesforce and HubSpot to lead creation, ensuring effective data use.
 Comprehensive Analytics and Reporting: Use marketing tools to provide detailed reports on all digital campaigns and initiatives, including website and SEO performance, to management on an ongoing basis.
 Event Management: Manage and oversee marketing events and activities, such as conferences, trade shows, and webinars, from planning to execution. This includes developing brand materials.
 Client Communication and Content Creation: Drive and manage client communication, including updates on new product features, email campaigns, and content creation in line with the brand voice. This includes writing and editing articles, blogs, eBooks, infographics, and updating website content.
 Conference Material Preparation: Collaborate closely with senior management and clients to prepare research, presentations, and speeches for conferences.
 Business Development Support: Support the Business Development teams by providing tailored responses for prospects through the Request for Proposal (RFP) process.
 Collaboration with External Design Teams: Liaise with external design teams to create brochures, sales collateral, and messaging that align with the company's marketing strategy and positioning.

Requirements:
 Minimum 5 years in marketing roles
 Direct experience with Hubspot (and Salesforce).
 Strong copywriting and editing background.
 Strong design skills and attention to detail.
 Experience in B2B SaaS company with direct digital marketing experience.
 Experience with SEO and paid media.
 Experience in developing, managing and implementing marketing strategies. 

Knowledge/Experience in the following areas will be beneficial but not required:
 Commerce Degree
 Experience a high-growth business environment
 Previous experience marketing a B2B SaaS product
 Previous experience in marketing software as a service
 Experience using Canva, Adobe InDesign, WordPress, etc.
 Experience with research using data analytics software

Company profile
The company was founded in South Africa by our CEO, who envisaged using automation to transform the very complex models and intricate processes of the incentive plan lifecycle into an easy-to-use, automated technology. They have since grown to provide cutting-edge incentive plan technology to over 150 companies worldwide, with a successful track record for launching additional products that address deferred compensation plan pain points.

Although they are part of a larger group, they offer a relatively small and close working environment within a fast-growing environment.

The team is agile, smart and skilled. Made up of specialist accountants, CFAs, mathematicians, IT developers, and engineers, they're able to provide our clients with both robust technology and sound technical advice.

Culture
They're looking for individuals who not only bring excellent marketing expertise but also resonate with their values of innovation, teamwork, and customer-centricity. They offer clear career progression opportunities for staff with the right set of management skills, with potential growth into leadership roles within the company.
You'll have a unique opportunity to grow your knowledge rapidly and learn from the best. They have a diverse group of talented staff and want to expand with great team players and exceptional leaders.

Like many new-age tech companies, they believe in a strong work-life balance. Work hard and enjoy yourself. If you are good at what you do, your growth and exposure can be exponential. They are looking for top-quality and talented humans who are innovative and have a passion for what they do. They are committed to creating a diverse environment and are proud to be an equal-opportunity employer, welcoming applicants from all backgrounds