Independent Channel Sales Manager
Catch
Edenvale, Gauteng
Permanent
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Posted 27 January 2026

Job Details

Job Description

Role Overview
We are seeking a dynamic and driven Independent Channel Sales Manager build, grow and manage our independent retail customer base in Johannesburg. You will be responsible for identifying new independent retailers, opening accounts, closing deals, and managing those relationships over time — ensuring strong sell-through, repeat orders, and excellent service.
This is a hands-on, field-based role for someone who wants ownership, autonomy, and the opportunity to help build a sales channel from the ground up

Key Responsibilities
New Business Development (≈50%)
Identify and target independent retail opportunities (e.g. forecourts, stationary stores, gift stores, flower shops, specialty retailers etc.)
Prospect, pitch, and close new customers independently
Conduct in-store meetings and product presentations
Onboard new customers and establish long-term trading relationship

Account Management & Growth (≈50%)
Own and manage a portfolio of independent retail customers
Maintain regular contact with customers (weekly / bi-weekly / monthly depending on account)
Monitor sell-through and recommend replenishment
Ensure customers are never understocked or underserviced
Drive repeat orders and portfolio growth

Internal Coordination
Liaise with warehouse and operations teams to ensure smooth order fulfilment
Follow up on deliveries and resolve any service issues
Act as the customer’s primary point of contact within the business

Commercial Ownership
Negotiate pricing and deals within agreed business guidelines
Make day-to-day commercial decisions independently
Use CRM systems to manage pipeline, accounts, and reporting
Submit weekly activity and performance reports 

Candidate requirements
Essential
Proven ability to sell, influence, and build relationships
Comfortable working independently and managing your own territory
Strong organizational skills (able to balance selling and admin)
Valid driver’s license
Comfortable using CRM systems and reporting tools

Desirable
FMCG, wholesale, or distributor sales experience
Experience selling into independent retail
Entrepreneurial background or strong ownership mindset

Personal Attributes
Self-starter and commercially driven
Comfortable with responsibility and decision-making
Strong communicator with a consultative selling style
Values service delivery and long-term relationships
Sees their portfolio as “their business”

What We Offer
This role is designed to become the foundation of our independent sales channel.
High performers will have the opportunity to grow into a Sales Manager / Head of Independent Channel role as the team expands.
Commission structure aligned to growth and repeat business, not just once-off sales